For the second consecutive year, we are thrilled to be supporting WildAid's annual fundraising gala in San Francisco on 12th November.
WildAid’s mission is to end illegal wildlife trade and purchasing of products such as shark fin, elephant ivory and rhino horn. With an unrivalled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages nearly $200 million annually in media support and the simple message, "When the buying stops, the killing can too", reaches up to 1 billion people every week.
As discussed in our interview with WildAid founder, Peter Knights, wildlife is a huge part of what makes travel so special. With Peter and his team's impressive efforts across Africa, Peru and Indonesia, they are working to save some of the planet's most extraordinary creatures.
We wholeheartedly support the work of WildAid and look forward to raising the bar even higher than last year's $2.5 million fundraising total.